IAGTO (International Association of Golf Tour Operators) hosted their annual Awards Ceremony on Nov 18th and flying the flag for Ireland was the North West region who accepted their award for the European Golf Destination of the Year 2011. The award recognises the quality of world class golf product the North West of Ireland has to offer, together with that genuine warm Irish welcome, that visitors to the North West receive. John McLaughlin, General Manager, North & West Coast Links Golf commented on how delighted he was that the region was given this recognition. ‘The region has put in significant investment over the last 10 years to bring their golf product up to the standards expected from today’s golfer. We now have a world class golf product, complemented by ease of access; a selection of first class hotels; guesthouses; bars & restaurants.’ The region has held many prestigious golf events – both amateur and professional including The Open Championship; the West of Ireland & North of Ireland Championships; Seniors Irish Open; Senior British Open; and the North West of Ireland Open. And with the success of so many northern Irish golfers in recent times, we may see a timely return of The Open Championship to Royal Portrush Golf Club. The area is also renowned as a famous breeding ground for winners on the tour. Those who have been lucky enough to visit the North West, are aware that the appeal of the area lies not only in our quality golf product, but in the value & quality of the complete package – first class accommodations, restaurants, lively bars, stunning scenery, value for money, and genuine hospitality.